Educated on the turf: Now 25-year-old sprints forward with tech success

Alexander Augustesen had invested everything in elite sports, but now the player's jersey has been replaced with the shirt, and he is reaping success and millions of investments for the tech start-up, Zuuvi. The football field has given him everything he needs to be successful

Alexander Augustesen standing with a ball leaning on a soccer goal post
Alexander Augustesen had bet everything on the elite sport, but now the player's shirt has been replaced with the shirt

25-year-old Alexander Augustesen and the team have rocketed large customers such as TV 2, eBay and Toyota to Zuuvi. The company, which is a platform that enables companies to produce banners in-house, went live last year and they have already received their first million investment.

If you ask the self-taught entrepreneur what the progress is due to, the answer is that he does not have his starting point in heavy, theoretical textbooks: “I am successful because I - to put it bluntly - am naive. It's like in football. You score no goals if you do not go for the ball. I believe uncontrollably in every idea I get and then I run after them. It sometimes costs a lot of wasted time, but when I hit it right at the crossroads, it's all worth it, "says the CEO and continues:" I have not read thick books that say, what one may and may not do, so I can not just support myself by theory. I think it contributes to the fact that I always find new paths, although of course they also end blindly sometimes. ”

He followed the ball to the capital

Alexander Augustesen grew up with a football under his arm. Both of his parents were teachers at an after-school center, and here he could play with - and against - the older students. He quickly got a place at FC Roskilde, and after an away match as a 13-year-old against FCK, the dream call came with the offer of a place with the Lions in the Park.

As a mere 15-year-old, the young talent packed his sports bag and moved from home to Copenhagen to go all in on the sport. “I came from a life at an after-school center, where there were always people around me. Here everything was very community-oriented. Suddenly, 15 years and alone, I was standing in an apartment in Copenhagen.

Although football is a team sport, you cultivate the individual and its potential very much. It was here that it dawned on me that I thrive on cultivating my own potential to the extreme, ”says the young CEO and partner at Zuuvi.

Transfer to the labor market

When the young football player switched from Parken to Elsinore, the training time was turned down, and thoughts and time for new considerations were turned up. So maybe I should find a way where I could be the best. I also got more time, and got a job in the private labor market.

Here I went, it dawned on me that I could draw an incredible amount of experience from the elite environment into the company and quickly became the leader of a larger group of salespeople. It was there that it dawned on me that I should say goodbye to football, ”explains Alexander Augustesen, who became a partner in Zuuvi, when he received a call last year from a board member in Zuuvi.

The message was that they needed one, who had the courage to wear the captain's armband and to get Zuuvi out of the Danish league and up in the Super League.

Alexander Augustesen said yes and rejected job offers from other, large companies, because according to him it is the love of entrepreneurship that drives him forward. And he wants to move forward, because the captain already has the tactics ready for the coming season: “We have put together the best team I could wish for - and we are running strong.

We are in the process of scaling internationally. At the same time, we have a strong focus on continuing to educate and help the marketing departments in-house to produce high-quality digital ads for both social media and display - without the need for help from the agencies, "emphasizes Alexander Augustesen and adds:" So we are ready! ” because, according to him, it is the love of entrepreneurship that drives him forward.

And he wants to move forward, because the captain already has the tactics ready for the coming season: “We have put together the best team I could wish for - and we are running strong.

We are in the process of scaling internationally. At the same time, we have a strong focus on continuing to educate and help the marketing departments in-house to produce high-quality digital ads for both social media and display - without the need for help from the agencies, "emphasizes Alexander Augustesen and adds:" So we are ready! ” because, according to him, it is the love of entrepreneurship that drives him forward. And he wants to move forward, because the captain already has the tactics ready for the coming season: “We have put together the best team I could wish for - and we are running strong.

We are in the process of scaling internationally. At the same time, we have a strong focus on continuing to educate and help the marketing departments in-house to produce high-quality digital ads for both social media and display - without the need for help from the agencies, "emphasizes Alexander Augustesen and adds:" So we are ready! ”