Water purification leader announces new President
Bluewater announces Karin Kruse as President of the company’s headquarters organization. Commencing immediately, Ms. Kruse will also become head of Bluewater sales for all markets outside of the USA, China, UK, and South Africa, as well as head of Bluewater’s global product management and marketing activities.
Stockholm, Sweden, April 11, 2023 – With a degree in Engineering from the Stockholm Institute of Technology, KTH) and a degree in Marketing from the IHM Business School in Stockholm, Karin Kruse has over 20 years of senior management experience, including strategic development and marketing, as well as sales planning and implementation at a number of international brands and manufacturers.
Kruse’s previous roles include working at Electrolux Home Appliances, where she helped the global conglomerate develop a worldwide consumer-based innovation organization, and, most recently, working as CEO at the Nimo-verken company, which develops, makes, and sells drying cabinets for B2B laundry rooms, consumer markets, and OEM sales.
“Karin is very much the right leader for Bluewater,” said Bengt Rittri, founder and CEO of Bluewater. “Karin’s extensive product marketing and sales background and well-honed business development and interpersonal skills will help Bluewater channel partnerships, develop strategic alliances, and expand our international sales presence.”
Rittri added that Bluewater believes Karin’s strong leadership experience will help bring added strategic focus to Bluewater as the water purification brand pivots to being the world’s most planet-friendly beverage company by innovating disruptive water technologies and healthy functional drink solutions for home, work, and play.
“I am hugely excited to join the Bluewater team,” said Karin Kruse. “I believe Bluewater has a great mission and business model as well as a talented management team that uniquely positions us to capitalize on the changing global beverage environment.”
She adds: “Bluewater is in a position to provide a cost-effective and timely suite of water purification, dispensing, and beverage products to help both consumers and businesses in the HORECA and event and venues arenas efficiently manage their access to cleaner, healthier, and better tasting water at home, work and on the go.”
Rittri added that Bluewater believes Karin’s strong leadership experience will help bring added strategic focus to Bluewater as the water purification brand pivots to being the world’s most planet-friendly beverage company by innovating disruptive water technologies and healthy functional drink solutions for home, work, and play.
For more information, please contact Dave Noble, PR & Communications Director, at david.noble@bluewatergroup.comor +44 7785 302 694
About Blue
Headquartered in Stockholm, Sweden, Blue is an investment company that serves as a catalyst for innovations that can solve some of the major challenges facing our planet and all living on it. Blue’s mission is to find, engage with, invest in, and support entrepreneurs, innovators, and businesses driven by the desire to deliver tangible, sustainable solutions that can benefit human well-being and planetary health.www.blueab.se