New Ikea store to open in Denmark
Shortly before Christmas, IKEA shared the news that Herning will be the next destination for a new Plan and order point, where customers can get advice on interior design solutions for the home. The new business is taking shape, and now the veil is being lifted for the opening date.
For today, IKEA can set a date for the opening of the new Plan and order point, which opens its doors in the Herning Center with inspiration, advice and housing solutions for the kitchen, living room, bedroom and bathroom.
- On March 22nd, we open the doors, and we are really looking forward to welcoming the people of Midtjyde. It will be a big day for us, and we hope that the customers will welcome us, says Tanja Fröhlich, the store manager at IKEA Aarhus and the person in charge of the new store in Herning.
- We have long wanted to get closer to the customers in Herning and Midtjylland. HerningCentret is the shopping center for many central Jutland, and therefore we can now make IKEA more accessible to a very large customer base. It is an important part of our strategy to be able to inspire and help even more people with their housing dreams, says Tanja Fröhlich.
When IKEA opens its doors in Herning, it will be local faces who welcome the customers. Three full-time employees and four part-time employees from the local area will be ready to help customers plan and outline large and small projects in the home.
- We are glad that we succeeded in finding new employees in the local area who understand the local needs. We know that there is a big difference in the furnishing needs of the people of Herning compared to, for example, those of Aarhus, where more people live in apartments with fewer square meters and other solutions are therefore in high demand. The local touch makes us as relevant as possible, and we are happy to be able to welcome the new employees to IKEA, where they will be dressed well to meet the customers, says Tanja Fröhlich.
Regardless of whether customers want to build their dream kitchen or request a new wardrobe solution, IKEA employees are ready to guide customers, who can book planning meetings in the store.
In addition to personal advice and inspiration, the new showroom will offer customers an exclusive selection of 50 different IKEA products, which they can take home immediately.
Facts about the new Plan and order point
Address: Merkurvej 1B, 7400 Herning.
Size: 129.5 m2.
Focus: Complex purchases, primarily kitchen, bathroom, bedroom and wardrobe solutions. The range will also include 50 IKEA products, which can be bought and taken home immediately. The entire range will be available online.
Seven IKEA employees will guide and service customers
Bookings for advisory meetings are on the rise in the country's IKEA stores.
The two Planning Studios in Esbjerg and Vejle will change their name to Plan and order point in the first half of 2024.