Greenfood combines tech and vertical indoor farming to grow food as close to consumers as possible.
Vegetables grown locally in a vertical urban environment - in closed water systems without access to sun or acres of land. Greenfood is collaborating with food tech startup Agtira to create the future of urban farming. Agtira will build urban cultivation systems in ten strategic locations around Sweden. The goal is to meet the growing demand for sustainable, locally produced food - during both summer and winter.
As the Earth's population increases, so does the amount of land under cultivation. Vertical farming methods, combined with technology such as artificial intelligence, are one solution to meeting the challenge of future food production. Crop growing can be established in urban areas and provide consumers with vegetables locally and efficiently, around the clock and all year round. Now the food group Greenfood and food tech startup Agtira are taking a big step together towards more resource-efficient and sustainable food production. The companies have signed a letter of intent to establish urban cultivation systems in ten strategic locations around Sweden. These urban farms will satisfy Swedes' increased interest in locally produced and sustainable food.
"This technology is part of a sustainable future. By combining tech with vertical crop growth, these ten urban cultivation systems will both reduce food transportation, reduce water consumption, and increase the degree of self-sufficiency locally," Ted Stenshed, CEO of the Greenfood Fresh Produce business area, said.
Facts About Greenfood
We absolutely love healthy food. Making it better. Easier. Healthier. And more accessible. That passion has made Greenfood one of northern Europe's leading food groups in healthy food and we have a history that stretches back 50 years. Our business is broad and, with our three business areas, we are part of the entire food chain - from cultivation, processing and delivery to the moment when the consumer puts the fork in his mouth. Greenfood's business areas are divided into; Picadeli, Food Solutions and Fresh Produce. Brands within the group are, for example: Picadeli, a leading European take-away chain with a focus on healthy fast food, Greendeli, Scandinavian leader in healthy and tasty food-to-go products, Daily Greens, a challenger consisting of fruit and vegetables directly from farms , as well as SallaCarte, the time saver that allows chefs to spend more time on creativity in the kitchen by offering a wide range of fresh, prepared vegetables and fruits.